Initially, social media research will help you to establish how a M&A target is perceived by its current and potential customers. Use the login menu at the top rightcorner. Every so often sellers intend for tight control of information to remain in place through the actual closing, whereas you will need to complete a due diligence review and thoroughly investigate the companys health and reputation, its products, its customers, the market and even competitors. Many will have questions about what changes they should be expecting, so get ready for some serious engagement! KWSM is a digital marketing agency made up of brand journalists. Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in thenavigation. Schedule A Call. Equally important, you will want to know how the company stacks up against its competitors. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Yahoo buys Tumblr ($1.1 billion) Yahoo's purchase of Tumblr was . Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. They may operate as independent teams for a period of time, so this 30-60-90 day timeline may need to be stretched out. from 8 AM - 9 PM ET. By using our site you agree toour This is also the time when you might want to start discussing any. Clarity + Agility Is Key. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary . Showing a united front between both businesses only makes the companies look stronger as a whole. Social media is a (mostly) free resource, as well as an integral part of a robust communications strategy for any business. For example, announcements should be shared at the same time, and the content that goes up should be thoroughly brand-consistent on both . Conceptualizing and putting together a M&A deal requires an understanding of historical patterns and the ability to predict potential risks and opportunities in the market. Employee Social Media Advocacy is defined as . Start strong on announcement day. The Federal Trade Commission is seeking to block technology giant Microsoft Corp. from acquiring leading video game developer Activision Blizzard, Inc. and its blockbuster gaming franchises such as Call of Duty, alleging that the $69 billion deal, Microsoft's largest ever and the largest ever in the video gaming industry, would enable Microsoft to suppress competitors to its Xbox gaming . Your social media presence is still the online face of your business. We use cookies to improve your experience and give you personalized content. Dec 17, 2021, 08:00 ET. Last year, only 36% of senior M&A executives used social media platforms to research potential acquisition targets. Poor implementation of a solid social media strategy can often have direct repercussions for any companys ability to market, sell and extend its brand reach anywhere in the world. Download the Sprout Social app for IOS Devices in the Apple App store. Its also key to set a clear date for when the transition will happen on social mediawhile there may be two brands represented on social media, at the end of the acquisition, there will need to be one channel to represent the merged businesses. Subscribe to keep your finger on the worlds pulse. Do Not Sell or Share My Personal Information. August 3, 2020. If you are in a regulated industry like pharmaceutical or finance, make sure your compliance folks are involved to ensure the right mechanisms are in place for compliance for the new channels. Come up with a clear plan for how both companies will be handling the transition on their respective social media. Cautionary Note Regarding Forward-Looking StatementsThis press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding Comscore's acquisition of Shareablee and related integration plans; evolving industry trends; management retention; and the impact of the acquisition on product development and innovation, client relationships, business prospects and future growth. January 5th, 2021 Business SMW Staff. But behind these get-rich quick dreams and deals, the reality is a lot of hard work, time-consuming analysis and weeks, if not months, of networking and negotiating. Certainly, it's a good idea to send dedicated e-blasts with the acquisition announcement to customers, employees and other groups. Social Media Can Promote Post-Merger Collaboration. CHICAGO, USA and BRIGHTON, ENGLAND February 26 2021 - Cision announced today that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. . The announcement of the acquisition was a remarkable milestone in accesso's history, and for us presented a great reminder of several critical aspects of communicating such a significant occasion. Investigating social data can also help you assess the accuracy and completeness of the due diligence material the candidate has supplied. Fully integrating two separate social media operations takes a long timelonger than youd think. reason for the merger/acquisition, Its impact. MIAMI, FL / ACCESSWIRE / August 30, 2022 / Digital World Acquisition Corp. (NASDAQ:DWAC) ("Digital World" or the "Company") today announced that it will be expanding its media reach by posting public announcements relating to its upcoming special meeting of stockholders (the "Special Meeting") and other company developments on TruthSocial, the platform of Trump Media & Technology Group . Publicity, Media and Official Enquiries 16.1 Without prejudice to the Authority's obligations under the Information Legislation, neither Party shall make any press announcements or publicise the Contract or any part thereof in any way, except with the written consent of the other Party. Glassdoor reports that 79% of job applicants use social media in their job search, and, combined with the Jobvite statistic that 40% of all new hires are employee referrals, establishes the case for Employee Social Media Advocacy campaigns to become a cornerstone of your talent acquisition strategy. Your Press Release should include the following content: Catchy headline. Need more social media tips for businesses? To understand the reasons behind your targets share of voice and position in the marketplace, a simple Google search wont cut it. We see companies using social media analytics throughout the M&A lifecycle, ranging from the preliminary stage of identifying target companies to the final stage of post-closing integration. In order to get people on-board you will need to make a Business . Its important to choose which channels will be kept and which ones will be retired. Grant access to the new social media manager, shut down the accounts that need to be shut down, and aim your focus back on building your growing communities from here. Through social listening, you can glean useful feedback from the real discussions your target customers are having. Brandwatch acquired Paladin in March 2022. Grant access to the new social media manager, shut down the accounts that need to be shut down, and aim your focus back on building your growing communities from here. Continue monitoring news coverage to gauge sentiment and determine if strategy updates are needed. Chessington October 3rd, 2022 Audiotonix has announced the acquisition of Slate Digital, one of the world's leading software plug-in developers for audio creation and production. The acquisition of Team Whistle, the ELEVEN-owned mediabusiness, will enable DAZN to reach younger audiences, diversify and expand its fan engagement capabilities, and maximise the value of DAZN's rights portfolio. Build upon coverage by promoting it across social media and using it as a talking point when pitching additional media outlets. But the overall order of operations is still accurate, even if it has to be a 90-180-360 plan. 7. Acquisition: This is the process of getting new people on-board. Americas: Sam Smoot at +1 (813) 898 2350 / Smoot@BenchmarkIntl.com. Finally, if your company has not built social media into its official M&A process, it should. If you are planning on taking part in a merger or acquisition, contact our experts at Benchmark International to guide you through every step of the journey, giving you the peace of mind you deserve. With a brand portfolio that includes Allen & Heath, Calrec, DiGiCo, DiGiGrid, Group One Limited, KLANG:technologies, Solid State Logic, and Sound Devices, the transaction further enhances the groups significant . You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in thenavigation. RESTON, Va., Dec. 17, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that it has acquired Shareablee, an industry-leading marketing analytics and measurement company in the social media space. Handle the logistics of transferring ownership of each social media channeleach of these has its own set of instructions for shutting down accounts, granting management access, and merging profiles, so do your research and figure out the best solutions for your merging brands. This spontaneous environment compels companies, and the people within, to reveal their true personalities. The acquisition of Twitter by Elon Musk began on April 14, 2022, and concluded on October 27, 2022. Business magnate Elon Musk began buying shares of American social media company Twitter, Inc. in January 2022, eventually becoming the company's largest shareholder in April with a 9.1 percent ownership stake. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov). About ShareableeShareablee is a leading strategic marketing intelligence platform for brands, content publishers and agencies looking to turn real-time data from the social media landscape into actionable insights for the business. Sue is one of the nations top experts on social media safety and spent nearly nine years leading the global social media program for Cargill, one of the largest private companies in the U.S. Sue pioneered many industry best practices that the worlds largest companies use to keep their social media footprints safe. To view or add a comment, sign in. Let's count them down. Use a variety of channels. Corporate mergers and acquisitions are long, complicated deals that take months if not years to execute. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top rightcorner. Many will have questions about what changes they should be expecting, so get ready for some serious engagement! The Central Board of Secondary Education (CBSE) on Sunday said purported date sheets for class 10 and 12 exams doing the rounds on social media are fake. What if you can jump over the preliminary stage and go straight to the negotiating part? Comscore. | I Agree. Thus, both mergers and . | The day of, ask your social team to monitor and report on reaction to the news and owned social media posts. Take advantage of coverage earned during the announcement by providing a first-hand look at company updates and news. Log in to access your existing Falcon products and data via the login menu on the top right of the page. Plan for both brands social media channels to share the official news of the merger on the same day and time. by ExchangeWire PressBox on 15th Nov 2022 in News. To view or add a comment, sign in Many companies are unable to successfully navigate the pitfalls that present themselves during a merger or acquisition. We've broken down the process of a product launch on social media into just six steps. We are thrilled to join forces with Comscore and look forward to finding new ways to jointly drive innovation," said Tania Yuki, CEO and Founder of Shareablee. Finally, if your company has not built social media into its official M&A process, it should. Initial Announcement: Develop and send an announcement communication to customers/members being acquired, as well as existing customers/members. Time to officially transition on social media? Building Loyalty. Disclosure Policy The combined audience insights of Comscore and Shareablee will give media companies, brands and advertisers an unmatched understanding of cross-platform consumer engagement and reach. Download the Sprout Social app for Android in the Google Play Store. Possibly develop a special merger/acquisition web site section available to customers/members that can serve as a consolidated portal of information. RESTON, Va., Dec. 17, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR ), a trusted partner for planning, transacting and evaluating media across platforms, today . Privacy Its also key to set a clear date for when the transition will happen on social mediawhile there may be two brands represented on social media, at the end of the acquisition, there will need to be one channel to represent the merged businesses. The future of measurement would not be complete without including the impressions delivered by the social media platforms," said Bill Livek, CEO and Executive Vice Chair, Comscore. "Comscore is committed to the future and helping customers have a comprehensive view of the consumer across platforms, while understanding the unique engagement on premium video. Public Disclosure Parent and Company will consult with . For example, Facebookmay allow you to merge pages, but LinkedIn will never merge company pages as it would tamper with their users work histories. Backpack company JanSport hit the nail right on the head with its #LightenTheLoad . Its also a good idea to agree on the exact wording of the joint announcement since there are two different brand voices involved. Founded in 2013 by data scientist/entrepreneur Tania Yuki, Shareablee today counts many of the world's top brands as customers for its Data Explorer product suite. Twitter invited Musk to join its board of directors, an offer Musk initially accepted . 1st Floor, Sovereign House, Church Street, Brighton, BN11UJ When rebranding social media accounts and crafting announcements, keep them all in mind. "For marketers, this inclusion into our currencies will present great opportunity to maximize their outcomes on advertising investments. Bringing the resources and measurement sophistication of Comscore to our product development capabilities will be very exciting for the whole market.". Showing a united front between both businesses only makes the companies look stronger as a whole. Offering up analysis and data on everything from the events of the day to the latest consumer trends. This step seems so straightforward, but many people miss it: Make announcements about what next steps your company will take, crafted for each of these segments. Time to officially transition on social media? A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. Cookies Even if you typically give two hoots about social media, this is one time you must care about it. Here are five steps I've learned leaders need to take in the first 90 days after an acquisition to increase their chances of successful integration. Turning to social media analytics allows you to scrutinize and categorize critical data from different business units, product lines or any other categories. Join us for Video Studio Day, where you can shoot professional videos at KWSM for a fraction of the cost of an on-site shoot. With any enterprise social media analytics tool were not pointing to any in particular you can collect substantial and readily available data in minutes to seconds, much of which is not commonly found or accessible via other avenues. Forget business as usual. public relations, public affairs, crisis communications, research, digital and social media, creative, and video production. From the changes in company structure to the endless meetings, there are so many things to think about that figuring out how to handle your social media presence may be the last thing on your mind. You can pave the way by preparing ahead of time. If you dont cover your social media bases, you open your company up to a host of legal and other risks: Having been through dozens of corporate mergers and acquisitions in my career, heres my outline for what ideally should happenboth pre- and post-deal. However, the importance of putting together a timeline and calendar for your launches really can't be overstated. "Adding expertise and a proven track . This document proves to be helpful for everything from creating talking points for employee presentations, to answering questions posed on social media. But dont shirk off your social duties! How you . Musk's acquisition of the social media company has been mired in controversy. This transaction marks Croud's third acquisition in 12 months. From the changes in company structure to the endless meetings, there are so many things to think about that figuring out how to handle your social media presence may be the last thing on your mind. The board is yet to announce the exam date . Post on Social Media. Its also a good idea to agree on the exact wording of the joint announcement since there are two different brand voices involved. This past Thursday, United States Congress passed the Respect for . The earlier, the better. Joining forces with another company is big news and warrants a big announcement! Ultimately, insights gleaned from social media content and how employees interacts with the brand will also give you a flavor of what the companys culture is like and if the seller will be able to attract new talent once the acquisition is complete. WebMediaBrands Announces Acquisition of Inside Network and its Social Media Research and Data Services, News Publications and Industry Conferences May 12, 2011 07:00 AM Eastern Daylight Time Company number: 03898053 | VAT number: 754 750710. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Shareablee has built a proprietary taxonomy of over twenty million publishers, advertisers and content creators in over seventy global markets that publish millions of videos, images and articles each day across the major social media platforms delivering a vast array of performance-based insight that is a natural complement to Comscore's currency TV, CTV, OTT, movie and digital measurement solutions. Copyright 2022 Sprout Social, Inc. All Rights Reserved. Digital World Acquisition Corp. (NASDAQ:DWAC) ("Digital World" or the "Company") today announced that it will be expanding its media reach by posting public announcements relating to its upcoming . For example, announcements should be shared at the same time, and the content that goes up should be thoroughly brand-consistent on both sides. Join 70,000+ professionals and become a better social media marketer. Listen to your target audiences. Being able to visualize data is paramount to provide richer insights into industry trends. Risk. It can take a year or more to really integrate completely. How you handle the announcement can affect the relationship youve built with your following. In 2023, marketers will need to decode the new rules of engagement brought on by new technologies and platforms. Period. Shareablee's database tracks over 20 million brands, publishers and creators in over 70 countries, providing unprecedented scale and scope across all major social media platforms. ", "At our core, we believe that content matters, and that data and insights can make storytelling more impactful. Looking for more expert insights like Sues? Be proactive and plan out campaigns to help move followers and fans towards the channels that the brand is choosing to move forward with! How you handle the announcement can affect the relationship youve built with your following. Here are the top seven social media acquisitions of all-time and how these purchases changed the game. The Digital Consumer Intelligence Assessment, Facebook announced it was buying Whatsapp. In this article, Ill walk through both why this is so crucial for all M&A and how the process ideally should work. For example, announcements should be shared at the same time, and the content . Map out your content calendar and pick your launch goals. Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillionposts. Joining forces with another company is big news and warrants a big announcement! We do not intend or undertake, and expressly disclaim, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events. Brandwatch acquired Paladin in March 2022. Ultimately, insights gleaned from social media content and how, interacts with the brand will also give you a flavor of what the companys culture is like and if the seller will be able to attract, Harness the power of digital consumer intelligence. It is very common for the acquired company to retain its own branding and identity for a period of time or permanently. For example, Facebook may allow you to merge pages, but LinkedIn will never merge company pages as it would tamper with their users work histories. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Perhaps they think of social media as being different, but we see it as genuine, unedited, real-time surveying. With the support of its private equity partner . And how exactly are you going to integrate the new purchase into their existing operations? At a glance, product launches are all about buzz and hype. Pervara Kapadia Social Media Network Online. We see many opportunities to help our clients grow their viewing audiences and maximize their impact using social platforms. Your social media presence is still the online face of your business. Other than people deleting their own comments, no one can edit social data. Period. While you may think managing your social media channels isnt a priority during the acquisition, think again. All RightsReserved. November 11, 2022, 2:21 PM. Get permission from legal to brief your social media team as soon as it is permissible (have them sign an NDA if you must). Retention. From transferring ownership of a page to merging social media accounts, here are suggestions for each channel for a smooth acquisition on social media: One of the most critical aspects of an acquisition is ensuring everyone is on the same page. The agency has . Discover the 10 biggest digital trends which will impact your business in2023. All of those factors will play into how the two social teams merge. Written byby However, many businesses are still struggling to use it to make better-informed M&A decisions. name (new/old), formalities, date. It's now called Influence, which is part of Brandwatch's Social Media Management solution. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, changes in our integration plans and product roadmap; degradation of employee, customer, partner and vendor relationships; external market conditions and competition; evolving privacy and regulatory standards; the continuing impact of the Covid-19 pandemic and related government mandates; and our ability to achieve our expected strategic, financial and operational plans. Advanced social media analytics is just one of many cutting-edge tools that can help optimise the M&A process. But dont shirk off your social duties! Start by doing an audit of all your candidates owned social profiles, perhaps by using a channels feature. Here are a few ideas to consider for the pre-launch period, as well as your official website redesign announcement and monitoring reactions in the following weeks: 1. use of cookies In 2021, Sue was named to the National Institute for Social Medias Advisory Committee, a role in which she continues to proudly serve today. You can read more blogs like this onehere. Handle the logistics of transferring ownership of each social media channeleach of these has its own set of instructions for shutting down accounts, granting management access, and merging profiles, so do your research and figure out the best solutions for your merging brands. Sue Serna is the founder and CEO of Serna Social, a social media consulting agency focused on social media governance, risk, security and strategy. For example, announcements should be shared at the same time, and the content that goes up should be thoroughly brand-consistent on both sides. KWSM Mentorship Program: Email Marketing Design Improved User Retention, Meta Introduces Grid View to Facebook Accounts, Celebrate World Social Media Day on June, 30th 2022 with KWSM. And yet in all of that planning, many companies completely overlook social media as part of their M&A process. Connect them with the social media team at the other company as soon as possible so they can start discussing their individual operations, how best to merge them and formulate a game plan for day one. Team Whistle is ranked within the top ten US media sports properties on ComScore with over 700 million followers across its . From transferring ownership of a page to merging social media accounts, here are suggestions for each channel for a smooth acquisition on social media: One of the most critical aspects of an acquisition is ensuring everyone is on the same page. Comscore and Shareablee have joint clients that will benefit from a true cross-platform view of their marketing reach and effectiveness. Last year, only 36% of senior M&A executives used social media platforms to research potential acquisition targets. When your company is joining forces with another business, its easy to get caught up in all the moving parts. When your company is joining forces with another business, its easy to get caught up in all the moving parts. While spreadsheets or a simple SWOT analysis can help you collect data, they are usually less helpful in revealing patterns. Forget about business as usual. Come up with a clear plan for how both companies will be handling the transition on their respective social media. Its important to choose which channels will be kept and which ones will be retired. When typing in this field, a list of search results will appear and be automatically updated as you type. But the overall order of operations is still accurate, even if it has to be a 90-180-360 plan. Adweek, the leading source of news and insights covering marketing, media and technology, today announced it has acquired Social Media Week (SMW) and its flagship properties, including Social Media Week Conferences, SMW News & Insights and its recently launched streaming platform SMW+. Sue Serna. Remember: the timeline above is an ideal state. Thats where data analytics come in handy, taking into account amixture of the credibility, reach, impact and other popularity metrics. Twitter shares rise more than 27% on the announcement. About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. Plan for both brands social media channels to share the official news of the merger on the same day and time. "Our large-scale social measurement capabilities provide critical insight into changing content consumption and consumer behaviors, particularly when it comes to shedding light on Gen Z, and fit perfectly alongside Comscore's comprehensive cross-platform intelligence. 1. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Croud, the award winning, global digital marketing agency, working with some of the world's leading brands, announces the acquisition of Born Social, the global social media agency. Here are a couple of suggestions you can do days before you make the big social media rebranding announcement: Social Media Stories [e.g., add a countdown timer or teaser of the website] Teaser photos of the packaging and other branded items (t-shirts, mugs, brochures) Giveaway or contest (incorporate user-generated content) You can pave the way by preparing ahead of time. And always be ready to pivot for relevancy. Come up with a clear plan for how both companies will be handling the transition on their respective social media. updates, social media, VRU, online banking, etc.). Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. | Do you agree to our cookie policy? 1. You need to learn more about your target audience before marketing to them. Which units have the most potential to grow or to fail? Whos whispering about the company and what are the particular facets of the businesssperception? You can read more blogs like this one here. There are three important criteria while working on Social Media: Acquisition. Former Toronto Blue Jays and Cleveland Guardians pitcher T.J. House announced his engagement to his boyfriend on social media. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. Need more social media tips for businesses? This is the time to be talking about social media content to ensure posts from both companies are aligned and all approvals needed will be acquired in time. Details about the company. Cision Distribution 888-776-0942 As Robert Brown, the co-president of Lincoln once said: Instead of waiting for market studies, buyers can get instantaneous feedback through the digital community. This is the phase where you bring in new Customers and Clients. | Speaking about the deal, Clive Marshall, chief executive of PA Media Group, said: "The acquisition of Hydrogen allows PA Media Group to respond to our clients' increasing demand for social media services. 5 Ways to improve your CRM strategy with social media, 8 Top Social Media Scheduling Tools To Save Time, How to create a social media calendar that works, Do Not Sell or Share My Personal Information. Integrated offering to create world's most complete view of consumer engagement and reach across digital platforms. Why? They may operate as independent teams for a period of time, so this 30-60-90 day timeline may need to be stretched out. In order for your acquisition announcement press release to work successfully, here are some things you need to cover. One of the most critical aspects of an acquisition is ensuring everyone is on the same page. A 14-year-old girl who was reported missing last week has been located and is now safe, the San Diego Police Department said in a tweet Sunday. Be proactive and plan out campaigns to help move followers and fans towards the channels that the brand is choosing to move forward with! Here are four ways to leverage audience data and acquire new customers through social media: 1. Get social media resources and tips in your inbox weekly. With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights, which will bridge the industry gap of traditional digital and social measurement services that exists today. Come up with a clear plan for how both companies will be handling the transition on their respective social media. But at 90 days, your team should be now operating as one integrated team (or at least starting to). While you may think managing your social media channels isnt a priority during the acquisition, think again. The day before, check in again just to ensure everything is ready. Osaka, Japan, August 3, 2020 --- Takeda Pharmaceutical Company Limited (Head Office: Chuoku, Osaka; ( TSE:4502/NYSE:TAK ), " Takeda ") decided today to perform an absorption-type merger (the " Merger ") of Shire Japan KK, which is Takeda's whollyowned subsidiary. Advanced social media analytics is just one of many cutting-edge tools that can help optimise the M&A process. Because failure to effectively assess the sellers business and operations could potentially lead to lower valuations, erroneous assumptions, risk and increased financial exposure, to name a few. Integration plans call for Comscore digital products to benefit from Shareablee data, allowing clients to broaden their digital footprint in products like Video Metrixwith advanced social video insights, and for Shareablee clients to have additional advantages with curated views of Comscore digital data embedded in their Shareablee dashboards. Once the announcement is made across the various social media channels, prepare to answer responses from followers. They should be largely using the same tools (ideally). When your brand announces a new campaign, whether it's a new product, company initiative, or upcoming promotion, make the details easily accessible to your audience and your mission clear. Many businesses announce a merger, acquisition, or other major step with media outlets in mind. By now your social team should have control of all channels and be working on integrating the acquired companys team and channels into their day-to-day operation. And they should be aligning on process and procedure for the day-to-day operation of social media. Following the acquisition of Shire plc (" Shire . This is also the time when tough decisions may have to be made if you have redundant staff. By Max Zahn . "Social media and social commerce are the fastest growing areas of digital marketing in the UK. In addition, Sue is an accomplished social media trainer and an established communicator with a passion for creating compelling content. 2:18. . Comscore plans to retain the Shareablee team after closing, with key members of Shareablee management, including Tania Yuki, Greg Dale and Jonathan Lieberman, continuing in leadership roles. Subscribe to our newsletter today. All our latest data stories and insights straight to your inbox, Copyright 2022 Brandwatch. Google might give you the most popular results instantly, but if you want to know the perception and visibility of all market players, whos to say which mention is more relevant than the others? However, many businesses are still struggling to use it to make better-informed M&A decisions. Once the announcement is made across the various social media channels, prepare to answer responses from followers. Terms When Facebook announced it was buying Whatsapp for a cool nineteen billion dollars, a ripple of excitement and energy shot through the social landscape (and Jan Koumswallet). Shareablee, a Meta for Media Measurement Partner, provides analytics and intelligence to many of the world's largest brands, publishers and agencies including Mondelez, GroupM, ESPN, NBCUniversal, and Vox Media.